Helping the right clients discover a design-led business.

Project overview.

Its work was visually distinctive, with a portfolio that communicated its attention to materials, proportion and detail. But the website wasn’t doing enough to help potential clients discover that work through search.

Kivorun partnered with Flora&Fauna to strengthen the connection between the studio’s services, portfolio and online visibility.

Our aim was to help more people looking for relevant design expertise find their way to Flora&Fauna.

Beautiful work deserves to be found.

Flora&Fauna already had a strong visual identity and a portfolio that reflected its design approach.

The difficulty was making that work discoverable to people who didn’t already know the studio.

Much of the website focused on presenting completed projects, while giving relatively little attention to the questions potential clients might search for when looking for design services.

Service descriptions were brief, the relationship between services and relevant projects wasn’t always clear, and individual pages offered limited context for search engines or first-time visitors.

The website showed what Flora&Fauna could create. It needed to do a better job explaining where its expertise could help.

The priority was attracting more relevant website visits through existing and improved content, while keeping the studio’s design-led character intact.

Let the work lead. Give the details room to speak.

Give great work the context it deserves.

We began by reviewing how Flora&Fauna presented its services and portfolio, then considered how potential clients might search for those offerings.

People looking for design expertise don’t always start with a studio’s name. They may begin with a particular type of space, a design challenge or the service they need.

Our strategy connected these areas of interest with clearer, more descriptive website pages.

Rather than introducing large amounts of generic SEO content, we focused on making the studio’s existing expertise easier to find and understand.

The visual work would remain central. The supporting words, page structure and links would help it reach the right audience.

What we delivered.

Let the work lead. Give the details room to speak.

The content approach was deliberately restrained.

Flora&Fauna didn’t need its website to feel like a marketing brochure. It needed clear information that supported the photography, projects and design thinking already at the heart of its brand.

Website content direction pairing interior photography with a clear service message.

Service discovery

Clear service introductions explain the studio’s areas of expertise and help potential clients understand which offering may suit their project.

Project storytelling

More informative project narratives connect design decisions with the needs of each space, giving visitors useful context beyond the photographs.

Stronger visibility brought more visitors to the website.

Over the three-month reporting period, Flora&Fauna recorded a 26% increase in organic website sessions against the agreed pre-project baseline.

This metric reflects growth in organic website traffic. It does not imply an equivalent increase in enquiries, signed projects or revenue.

The improvement indicated that more search-driven visits were reaching Flora&Fauna as its services and projects became easier to discover.

What we learned

For a design-led business, strong imagery and clear information work best together.

A compelling portfolio shows the quality of the work. Useful page content explains its relevance and makes that work easier for potential clients to discover.

Flora&Fauna demonstrated the value of improving content structure without compromising the visual identity that made the studio distinctive.

Every space begins with a purpose.

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Kivorun helped us understand what was working and where we needed to improve. Their reporting was straightforward, and every recommendation came with a clear reason.